Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More
Category: Strategy
Chinese reform point 39 looks good for western copyright and poor for western content creation
Buried in the 60 points which the Chinese Government issued on Friday after a mammoth session on reform was point 39. It will bring joy and woe to publishers of content in other countries. The joy is in the last phrase of the last sentence, here in bold: 39. Further transform State-owned, for-profit cultural institutions Read More
So, how many hours in your working day?
Every day, in business, someone will say to me “I just don’t/didn’t have the time”. Of course, what I actually hear is “It just wasn’t important enough for me to complete”. We all have to work with the same amount of time. Our heroes in business, whoever they may be, have the same 24 hours Read More
First impressions matter…
Is there a tide of change in recruitment…? Organisations are now starting to recognise that everything they publish, distribute, or post has to reinforce the brand message. Now, it is no longer enough to have a slick website if the careers section looks like a back-street fast-food stall, or worse. I still see many glossy Read More
Sunshine around the big cloud of Future
There are some rays of sunshine around the cloud of Future Publishing’s preliminary annual results. But the cloud is big: an £18 million pre-tax loss and no second dividend payment. Plus a £17.1 million impairment cost for the US business. $1 million a month from apps The largest ray of sunshine is the $1 million Read More
10 predictions for the magazine industry for 2011
Here are my 10 predictions for the magazine industry for 2011. 1 Advertising revenue will lift. Indeed, it is already lifting. The luxury goods vendors will still cut their spending but the FMCG companies will carry on expanding advertising. But they will want something for it so expect more sponsorship and more attempts to control Read More
We now need Search 2.0, and quickly…
I clicked through to a Google map today, for an office location, only to see my screen peppered with YouTube screengrabs. Each one then linked to a YouTube clip. Fine, I guess, as after all Google does own the clip sharing site. But to me it’s also another example of Google dissipating it’s core promise of Read More
You need to plan your planning…
An ugly title, I agree, but none the less true for that. In recent weeks I’ve been struck by the number of companies taking the time to actually plan their business strategy. I’m surprised for two reasons. First, that planning seems to be an unnatural act for many people in business. Our human nature usually kids us Read More