First impressions? Deep communication.

Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More

First impressions matter…

Is there a tide of change in recruitment…? Organisations are now starting to recognise that everything they publish, distribute, or post has to reinforce the brand message. Now, it is no longer enough to have a slick website if the careers section looks like a back-street fast-food stall, or worse. I still see many glossy Read More

10 predictions for the magazine industry for 2011

Here are my 10 predictions for the magazine industry for 2011. 1  Advertising revenue will lift. Indeed, it is already lifting.  The luxury goods vendors will still cut their spending but the FMCG companies will carry on expanding advertising.  But they will want something for it so expect more sponsorship and more attempts to control editorial Read More

We now need Search 2.0, and quickly…

I clicked through to a Google map today, for an office location, only to see my screen peppered with YouTube screengrabs. Each one then linked to a YouTube clip. Fine, I guess, as after all Google does own the clip sharing site. But to me it’s also another example of Google dissipating it’s core promise of Read More