It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow. Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in
This week’s top tip: Learn as much about your reader as you can and when you start to write, imagine they are sitting in the corner of the room with you. Look at our Feature Writing course to find out more.
Ever heard the expression “murder your darlings?” All writers have them. Those pesky phrases that creep in to every article or report. Make a note of what they are and be ruthless in culling them during the edit process.
Never, never ever stop communicating when there is a crisis. Refusal to talk is bad Today the Co-operative Group refused to respond on radio to the critical report by Lord Myners that the Co-operative Group is “disfunctional”. The BBC’s Radio 4 “The World at One” announced that nobody from the Co-op wanted to talk. Shame
Lobbying is a vital weapon in the arsenal of corporate communications. But it can’t be done in the old way: wining and dining the great and the good. It needs to have a social movement behind it to work. And that social movement needs social media. Slash bingo tax A great case study is the