It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow. Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in
Category: Training
Top Tip – Feature Writing
This week’s top tip: Learn as much about your reader as you can and when you start to write, imagine they are sitting in the corner of the room with you. Look at our Feature Writing course to find out more.
Stunning RoI for elearning
I’ve got a simple, solid argument that training professional and managerial staff provides a good return on investment (RoI). Put more in and you get more out. That’s a controversial statement. Even more controversial is my claim that you need only a 0.33% increase in productivity to justify buying some elearning courses. There are hundreds of ways
The Golden Rules of Communication
1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer
“How you communicate… will have a huge impact on your success.”
Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder
Top Tip – Always be sure to keep dated notes of any interviews you conduct
Typing directly into your website CMS often leaves no proof of what was said and when, especially if it was edited at a later date. That leaves you open to being sued! Check out our Libel and other defamations elearning course for more.
3 tips on how to work with centralised content generation
Centralised generation of any content creates opportunities and problems. Here are three tips to help overcome the problems. Train Train the centralised content generators in what the specific voice of the brand is and what its key words are. This is done by the brand “owners” so that the content generators can keep the brands unique.
Influencers – the best ways to find, commission and work with the right influencers for your brand
Businesses looking to engage with influencers often overlook the best influencers of all… those already connected and interacting with their brand. Contact us if you want to know how to engage and mobilise your best audience asset.
Don’t bore your readers by accident
Pay attention to the languge you use for links.
Is it an invasion of privacy to retweet a celebrity’s personal pictures?
This is one of the most common questions in our social media workshops. Contact us if you’re not sure, or check out our Social Media and the Law elearning course.