@sticksnsushi.co blends its content messages in UK launch

A good way to get into a new market is by a combination of social media using content marketing and the traditional marketing tools.  Take the restaurant sticks’n’sushi out of Copenhagen.  It has opened in London.  First in Wimbledon and next month in Covent Garden. The chain has 11 restaurants in Denmark on its website Read More

“Don’t quote me…”

It’s very easy to underestimate the power of a quote. Quite apart from the value of the actual words, the fact that you are referring to a third-party always lends a little extra credibility to your message. It suggests you have researched your subject. That you have found other, respected or at least recognisable, supporters. Read More

Never expect full freedom of speech

Don’t expect that we will ever have total freedom of speech in content. It is an object of libertarians.  But unobtainable. On the eve of Leveson’s report next week keep this in mind.  He will propose restrictions on the freedom of speech of the press.  And many will criticism him for restricting freedom of speech.  Read More

Social media puts reformers at risk

Two pieces of news this week show that social media is not such a liberating force as we had hoped. A Facebook user in Iran has, it seems, been killed by Iranian security forces for his entries; and A social media commentator in Bahrain has been jailed for offensive remarks about the regime. I am Read More

First Twitter libel in England

We’ve got the first libel case in England and Wales about Twitter.  It involves cricket, allegations of cheating, New Zealand and an Indian cricket authority. So why here?  Because the libel laws here are the most strict in any democracy.   And the Tweet was read by between 35 to 95 people here. 24 words accuse Read More

US Congress moves against “pirates”: Wikipedia protests

The US Congress is taking ”piracy” of US intellectual property seriously by proposing to attack the financial basis of foreign sites running copyright material without permission.  Two acts are in Congress to let media owners force search engines to stop linking to “pirate” sites and stop US advertisers advertising. Wikipedia offline in protest The opposition Read More

Internet empowering: as long as you keep ahead

The success of the political activist site 38 Degrees provides further evidence that the Internet can be an empowering, even liberating, force. Petitions on 38 Degrees include “protect the NHS” and against the sale of state forests.  These have rattled Tory MPs so much that they argued for the sale plans to be scrapped and Read More

Watched any good web lately?

More and more websites, blogs and networks are hosting their own video content (as opposed to pasting up YouTube links). You can see the appeal. It looks attractive, it proves that you’re up-to-date and “on-trend”, and is a very useful tool for certain applications. For example, to see a product review or demonstration, or enjoy a virtual Read More