It’d be very easy to think that ‘image’ is all that matters today. How you present yourself on social media. The bold claims you make on behalf of your organisation. So, image is clearly important, and something you should try and control. Even more important is the perceived ‘gap’ between your image and Read More
Category: Writing for the web
What makes us different makes us better.
Online, everyone is now ‘competent’. The conventional approach: ‘We are really good at this’ is no longer enough. Competence is just the starting point. The playing fields are now level, and this is the latest challenge for business. Do you persevere and still struggle to sound ‘better’ ? Or will you grasp the opportunity to Read More
“Don’t quote me…”
It’s very easy to underestimate the power of a quote. Quite apart from the value of the actual words, the fact that you are referring to a third-party always lends a little extra credibility to your message. It suggests you have researched your subject. That you have found other, respected or at least recognisable, supporters. Read More
First impressions matter…
Is there a tide of change in recruitment…? Organisations are now starting to recognise that everything they publish, distribute, or post has to reinforce the brand message. Now, it is no longer enough to have a slick website if the careers section looks like a back-street fast-food stall, or worse. I still see many glossy Read More
I can see the light, but the tunnel keeps getting longer…
I read only last week that a venerable Scandinavian research institute had deduced (after a mega bout of data crunching and munching that I can only imagine) that: “90% of ALL the data ever produced by humanity has been created in the last two years.” Wow, I thought. That’s what I call exponential… We all Read More
Why sentence length matters
Are your sentences flabby? Many writers try to cram far too much information into their sentences. The result: they are hard to understand so they don’t get read. Here’s an example: The estate was Woods’s most successful commission with the park and grounds hailed as ‘the most beautiful and picturesque’ in the country. He widened Read More
Top tip of the week on SEO
#30 Search engines concentrate on the first 100 words of a page so make these work hard for you See more top tips here. Read More
Top tip of the week on blogging
#29 Always check the copyright situation with any content that you haven’t created yourself Just because someone else has already published something it doesn’t mean you can do so legally See more top tips here. Read More
Choosing the right words for the web
Why isn’t everything that appears on the web optimised for search? Well, maybe it is but doesn’t look like it is. Read More
Top tip of the week on writing for the web
#26 Make your key words specific. Remember, search engines like links and BOLD. See more top tips here. Read More