How authentic do you want to be?

    It’d be very easy to think that ‘image’ is all that matters today. How you present yourself on social media. The bold claims you make on behalf of your organisation. So, image is clearly important, and something you should try and control. Even more important is the perceived ‘gap’ between your image and

How important is spelling?

Well,  perhaps you can you tell me… “Admiring the view has just taking on a whole new meaning.” This is the line taken today from the Nissan UK website, where they are extolling the virtues of their brand new X-Trail model. I already own an older version of this particular car, so was checking out

Why sentence length matters

Are your sentences flabby? Many writers try to cram far too much information into their sentences.  The result: they are hard to understand so they don’t get read. Here’s an example: The estate was Woods’s most successful commission with the park and grounds hailed as ‘the most beautiful and picturesque’ in the country. He widened

Is there a “me” in empathy?

 Well there is, but of course it’s reversed… And that’s kind of the point. Too many writers that I meet are still obsessed with what they “want to say”, rather than what their audience  may want to hear. They also overlook the fact that writers have to earn their readers’ attention before they can deliver the main

Why proofing REALLY counts

Getting rid of simple mistakes in your writing is important. We’ve talked about it before. Spelling slip-ups and grammatical errors distract the reader from what you are saying. And they can be downright embarrassing. Take the example of the latest television ad from Premier Inn. It’s supposed to be funny; it’s one of a series

What’s in a word?

Well, I think practically everything. I’m helping a client to recruit at the moment, and I’d almost forgotten what a depressing exercise it can be in so many ways. Politely acknowledging every single application, without giving away too much, or innocently exposing yourself to some speculative lawsuit because you have somehow omitted a specific aspect