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This Effective Writing e-learning course from ContentETC gives you the essential tools to get your ideas across more clearly – no matter what you have to write. We’ll take you step-by-step through POWER© writing, the proven method that we’ve used successfully to help thousands of professional writers on our in-company courses. You’ll learn how to plan your message and craft your sentences in the clearest and most compelling language, with a few useful and practical checks on grammar and punctuation along the way. And our interactive exercises throughout the course mean you can put your new skills into practice instantly. By the end of this 4-part course you will have all the core skills you need to produce writing that does the job you want it to do... Every time. Both print and online writing skills are covered throughout the course and you have the invaluable option of getting one-to-one feedback on your actual writing from our expert tutor. Suitable for: Anyone who needs to communicate in writing; whether you want to improve the quality of your emails, write better reports, winning proposals, copy for a website, minutes for your local group... Ideal companion to our Top 20 grammar mistakes and how to fix them and Proofreading courses, if you need more of the basics. Once you've done the Effective writing course, you might also want to go further into Writing for the web, Feature writing or Blogging. You will learn: - How to plan and target your writing
- The importance of thinking before you write
- The POWER method of writing
- How readers read and why that matters to you
- Why you need to get information in the right order
- Which types of sentences work best
- How to make punctuation work for you
- The most common grammatical mistakes and how to avoid them
- The value of plain English: why it’s good to be concise
- How to choose the best words for your ideas
- How long should a paragraph be?
- Why you need to think about how your document looks
- How to avoid the mistakes that make you look foolish
...and much more. Looking for an in-company course?
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Ask your tutor
The beauty of e-learning is that you can do it at a time and place to suit you. But you won't be alone! Your trainer will talk you through the key points to improve your skills and knowledge, and at any time during your e-learning course, you can email your course tutor with any queries or comments.
 | Course content includes | | | Thinking before you write
| | | Who are you writing for?
| | | How do they read?
| | | What does this mean for you?
| | | Why clear writing is about prioritising
| | | How to find your message
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| How to plan | | | Get the most important information first | | | Interactive exercises to help you plan
| | | The POWER method of writing
| | | Prepare - who are you writing for; what are you trying to say
| | | Organise - plan: how should you order your points | | | Write - get your ideas down as simply as possible | | | Evaluate - look at your writing with fresh eyes
| | | Revise - correct the faults you've identified
| | | Putting your thoughts into sentences
| | | Why it's important to keep it simple
| | | Why each sentence should contain one idea | | | The optimum length for sentences
| | | Common problems with sentences and how to avoid them
| | | Understanding the basic parts of the sentence (enough grammar, but not too much) | | | Start strong
| | | Check for sense
| | | Make parts agree
| | | Keep verbs consistent
| | | Creating paragraphs
| | | Interactive exercises on how to structure sentences | | | Punctuation with a purpose
| | | Marks that end a sentence
| | | How to use commas well
| | | The place for dashes
| | | When to use the colon
| | | Secrets of the semi colon | | | Understanding the apostrophe | | | Interactive exercise to check use of punctuation
| | | Using words well
| | | What will work for your readers
| | | Why simpler is better
| | | The value of plain English
| | | How to be concise | | | Keep control of adjectives
| | | Be specific
| | | Interactive exercises on how to be concise |
| | | | | | | Keep language fresh
| | | Avoid the jargon trap
| | | Be wary of cliches
| | | Watch for repetition | | | Favour active verbs; remember passive
| | | Positive or negative?
| | | Interactive exercises on keeping language lively | | | Evaluating what you have written
| | | Look at it with a fresh eye
| | | Check for structure, sentences, words
| | | Check the appearance | | | Does it look accessible?
| | | How long should a paragraph be?
| | | Remember your audience
| | | Check for visual comfort
| | | How to break up copy
| | | Use headings to draw the eye
| | | Create bullet pointed lists
| | | Add images, graphs and charts
| | | Deciding how long your document should be
| | | How to trim excess length
| | | Catching mistakes
| | | What to look for
| | | Picking up typos and inconsistencies
| | | When to look for mistakes
| | | Revise | | | Leave time to make changes
| | | Find someone to exchange with
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| Interactive exercises and quizzes
| | | This course is packed with interactive exercises that put you in the writer’s chair so you can practice what you learn as soon as you learn it. Know your punctuation? Answer the questions correctly and you can skip the theory. Or you can review particular pieces of punctuation – it’s up to you. Check your understanding with quizzes based on common documents such as customer service letters, proposals and emails.
| | Top tips and checklists | | | Handy tips and checklists at key stages of the course. These cover vital topics including: if you’re having trouble planning, try jotting down notes by hand; watch out for overloaded sentences; don’t overuse the exclamation point; be wary of words of over 4 syllables; white space is a great tool so use it to make your copy easy to read. | | Feedback from the trainer | | | Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.
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Timing: You can dip in and out of this e-learning course as often as you like. It should take you approximately 2-3 hours in total to complete. You can work at your own pace and go back at any time, to any part of the course. If you have any queries, we’d be delighted to help, just email us. Please note that this course is intended for speakers of English.
Price
Effective writing is £99 + VAT per user * which gives you full unlimited access to the course for one month. If you want to add personal one-to-one trainer feedback to the course, the price is £150 + VAT. If you feel you need feedback at a later stage, you can request it then. * Discounted rates for multiple users are available. The discount applies to this course or a mix of e-learning courses.
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The tools you need to get your ideas across more clearly – no matter what you write
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