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Introduction to digital media

Do you know the difference between Twitter and Facebook and blogging (or just don't know what social media is); search engine optimisation and search engine marketing?  ContentETC's fact-filled interactive intro to digital media training course explores digital media in enough detail to give you a sound understanding of the key issues, trends, technology and possibilities. 

We explain all of the jargon, look at how the web is changing the way we live and work, and explore the three big issues that are driving change in the digital world.  You'll also get lots of practical guidance on how to optimise your website traffic and build a digital buzz around your content.

Suitable for:

Anyone who wants to boost their understanding of all things digital.  Ideal preparation for our SEO and Writing for the web online e-learning courses.

You will learn:

  • How online channels and digital content are transforming our world
  • The key principles of Search Engine Optimisation (SEO)
  • How to exploit multimedia and interactivity
  • Why blogging is so huge and why it matters
  • How social networks and communities work and create influence
  • The 3 big drivers of change
  • Website usability and how we react to screen content
  • The Twitter phenomenon
  • Mobile content and future mobile trends
  • What all of that digital jargon really means!
...and much more.
 
 How digital has transformed the way we find information, communicate and share ideas
 What the web provides
 Immediate and reactive content
 A bigger audience, widely distributed
 Instant feedback
 Greater awareness of who you are
 New ways to communicate with your audience
 New ways to make money
 3 big changes in our digital age and what this  means to you
 Multiple touch-points between brand and consumers
 Getting the same type of content from many sources
 Our 'on-demand' culture
 The need to have many channels for content
 Usability
 Key differences between web and print
 Finding your way around the digital space
 The importance of understanding how users look at a web page
 Enhanced media
 Using the right content in the right place
 The best way to educate, inform or entertain your audience
 What content works best?
 When to replace text with images or video
 When tools become the content
 
 SEO
 SEO jargon buster
 How Google really works
 Natural/organic vs Sponsored/ppc listings - the key differences
 Blogs
 What is a blog anyway?
 What do they look like?
 How do they work?
 Community
 Community = getting your audience involved
 The 90 / 9 / 1 rule
 How it has evolved with social media
 Making the most of community - real life examples
 Social networking
 The science of recommendation
 Bookmarking
 Twitter
 Microblogging
 Real time search
 How it can help your business
 Mobile
 The future?
 Accessing digital content on mobile phones
 New technology means new possibilities
 Comprehensive digital jargon buster
.

Top tips and checklists

 Handy tips and checklists are provided at each key stage of the course.  These cover vital topics including: making sure your site is designed with users in mind; ensuring your content works in the right way for the right medium; maximising SEO potential; deciding what tools and servies work for your content; which community content, social networking sites or tools are right for you; aiming for minimum effort and maximum return.
  

Timing: You can dip in and out of this e-learning course as often as you like.  It should take you about 45 minutes in total to complete.  You can work at your own pace and go back at any time, to any part of the course.

If you have any queries, we’d be delighted to help, just email us.

Please note that this course is intended for speakers of English.

Price

Introduction to digital media is £25 + VAT per user*, which gives you unlimited access to the course for one whole month.

* Discounted rates for multiple users are available. The discount applies to this course or a mix of e-learning courses.

Interested?

You can:

. Buy this e-learning course now

. Try e-learning before you buy

. Meet the trainer, Becky Bocchetti 

. Email us to buy this e-learning course or discuss bringing it into your company for multiple e-learning users

. Find out more information on tailored face-to-face training

10% off your first order!
Register now to receive your discount voucher.
Already purchased a course?

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We provide training for print or digital content, tailored to our clients' specific needs. Delivered through face-to-face training or via e-learning, or a combination of the two. This gives you a totally flexible approach to your learning and development, both in content and delivery.

Click through to etc-online.co.uk for more detailed information on who we are and how we work; call us on 01428 644123 or download our brochure.  Read more...

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Please let us know if you want to learn more about e-learning or tailored training for print media and digital content, PR and corporate communications.

You can call us on 01428 644123, or email us to discuss your needs in more detail.

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